EE, the U.K.’s only 4G network operator, has released 4G-specific customer numbers for the first time, confirming that after five months of 4G trading it has hit a total of 318,000 4G-specific customers out of a total of 13.7 million postpaid mobile subscribers in the quarter (so around 2.3% of its postpaid mobile customers are on 4G). The 4G figure was taken out of EE’s Q1 results which ended March 31. The carrier has previously reported total postpaid 3G and 4G additions for its Q4 quarter, when it said it saw 201,000 net gains in the quarter. Overall EE has a mobile & fixed line broadband subscriber base of 26.4 million.
It’s worth noting that the 318,000 figure only includes existing 3G customers who have upgraded to its 4G offering, no figures available or they are not saying anything about new customers. In its Q1 results release today, EE said ”strong take-up of 4G services amongst new and existing customers validates our data monetisation strategy”, noting that it is continuing to “successfully migrate Orange and T-Mobile customers with 4G-ready phones to high value EE 4G price plans in areas where 4G coverage is available”.
Commenting on the results in a statement, EE’s Chief Financial Officer, Neal Milsom, said:
“Today’s results are in-line with our expectations, and we are making good progress focusing on high value segments. We’re announcing 318,000 4G customers after just five months of trading, strong postpaid net adds and continued growth in our underlying average revenue per user. We expect to strengthen our industry leadership position in the year ahead as the 4G roll out continues and we introduce double-speed 4GEE.”