Late last week Samsung announced the REX series, a new line of feature phones that are stylishly designed to look like c versions of the Galaxy S series, and that run on a Java-based operating system with Samsung’s own Touch-wiz interface on top.
Samsung’s have listed four devices in the new line — The REX 60, REX 70, REX 80 and REX 90. They have displays that range from 2.8 inches to 3.5 inches and feature cameras that range from 1.8 megapixels to 3.2 megapixels.
The new phones will be directly competing against Nokia’s Asha cell phone line that has helped the company hold onto second place in overall mobile phone shipments even as its smartphone business has been getting hammered by Samsung and Apple.
Samsung has not announced any pricing or release dates yet.
The Samsung REX series consists of four devices: REX 90, REX 80, REX 70, and REX 60. Each device has been tailored to give users access to a variety of unique features that have been developed to enhance their day-to-day needs and lifestyles at a highly affordable budget. Merging advanced functionality and intuitive usability, the REX series delivers practical solutions to complement daily mobile needs. Its responsive QVGA touch-screen user interface with intelligent features is designed to deliver a simpler, intelligent user experience for those who value the essentials.
Intuitive and easy full touch UX
The simple, user-friendly Touchwiz interface makes it easier to navigate your mobile phone. Menu choices are organized into icons arranged 4×4 on the large display for easy viewing. Access to social networking services is just a click away, and practical widgets offer easy access to weather and other frequently-used applications.
Stylish and compact design
The curved design of the Samsung REX series is inspired by the aesthetics of nature. Its compact size gives users a comfortable grip and allows convenient one-hand operation. The brushed metal frame, organic nature-inspired design, and delicate back cover create a modern, sophisticated look that will fit perfectly with your personal life.
Dual SIM Always-On
Customers who want to keep their personal and work calls separate will enjoy the convenience of Dual SIM on the Samsung REX series, offering the functionality of having two phones with just one mobile unit. To ensure no calls are missed, Dual SIM Always On allows you to receive calls on one SIM even when you are on the phone using the other. The Samsung REX series allows you to switch between a maximum of five SIM cards without rebooting your mobile. Ideal for business trips to different coverage areas or for those wanting more flexibility between calling plans, the Dual SIM feature puts you in control of your mobile experience.
Essential mobile intelligence
Featuring all the essentials for an intelligent mobile experience, the Samsung REX series guarantees fast web-browsing and app support through the Opera Mini. By doing so, the REX series enables seamless communication through social networking and messaging services, including the cross-platform ChatOn, which means users can remain connected with their friends at all times.
A clear indication of Samsung’s commitment to pioneering mobile communication growth across the emerging markets, the REX series devices will drive the “new normal” in future full-touch feature phone development.
For Full Specs on each of the devices, please visit global.samsungtomorrow.com