Market research firm Kantar Worldpanel Comtech has claimed that Microsoft’s Windows Phone 8 mobile operating system is helping HTC and Nokia gain market share.
According to Kantar, HTC’s UK market share has grown by four percent to 9.1 percent, with Dominic Sunnebo, global consumer insight director at Kantar Worldpanel Comtech, citing the HTC One X+ and the HTC Windows Phone 8S as good sellers. Sunnebo also said that Nokia’s UK market share rose to 5.6 percent, citing Windows Phone 8 sales.
Sunnebo said Nokia’s sales growth is “now being driven by its Windows 8 devices appealing to consumers, rather than sales of older Windows 7 models on promotion, which is good news for margins”.
But Samsung remained the top smartphone brand in the UK, with 36.2% of sales, ahead of Apple on 29%.
The recent launch of the BlackBerry Z10 has yet to have an impact on smartphone sales in the UK, despite good reviews. “Consumers just don’t have the same levels of pent-up demand for the handset as they did for the iPhone 5,” noted Sunnebo.
“The handset is likely to start selling in more serious numbers once the launch price falls, and BlackBerry 10 in general, when the range is padded out with a number of wallet-friendly mid-range offerings,” he predicted.
In terms of phone sales by operating system, Google’s Android continues to hold the number one spot in the UK, accounting for 58.3% of sales in the three months to February.