Samsung is being recommended more often by UK retailers than Apple, with other makers like, BlackBerry and LG having almost no presence, according to new research.
The Samsung Galaxy S III is the most recommended smartphone in a mystery shopper survey of eight leading retailers carried out by Informa Telecoms and Media.
Julian Jest of Informa said,
“The mystery shop showed that the most recommended Samsung handsets were the Galaxy SIII and the Galaxy Note II, despite having been on the market longer than the latest handsets from Apple, Nokia and HTC. However, most surprising was the way that, despite an in-store advertising campaign and recent product launch, Apple was recommended in only two stores, 3 and Phones 4 U, with both recommending the iPhone 5.”
The researchers visited John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse and Phones4u. The mystery shoppers scored manufacturers based on whether they were advertised in the store window or in-store. They then asked a sales assistant to recommend three smartphones or tablets.