Microsoft are launching a new advertising campaign for their much maligned web brower Internet Explorer. The campaign sets on-line privacy it’s core feature.
the following is an excerpt from their blog.
At Microsoft, we take our responsibilities for protecting your privacy very seriously. It’s a priority across all our businesses, and an area where we continue to work closely with others throughout academia, government and industry. And while we don’t pretend to have all of the answers, we do want to help raise awareness for how you can have greater choice and control as you browse the web.
To that end, today we are launching a new consumer awareness campaign focused on online privacy, with resources atwww.Microsoft.com/YourPrivacy. We want to help people learn more about the tools and technologies Microsoft provides that give them have greater control over personal information as they browse the web and use their favorite Microsoft devices. As part of this, we’re also launching an advertising campaign to kick start awareness and conversation. Here’s an example of the TV spot: