Microsoft are after Android users, and are to do it in a cheeky way. They are wanting Android users to swap over to their Windows Phone. In order to do this they’re going to release an Android app called, “Switch to Windows Phone.”
We are not sure when this app will be on Google Play but as of this morning there’s no sign of it yet. Reports seem to suggest that it is set to be released next week, the app will point users to Windows Phone versions of the Android applications they use whenever possible, and similar alternates when none are available. It does this using Quixey, a search engine for apps, and Microsoft’s SkyDrive, which will store the list of the user’s apps. A WinPho application will match up the offerings with actual Windows Phone Store listings.
According to the original plan, the app should’ve already been released, says a Quixey representative, but delays are holding it up until next week. As for an iOS version, the rep says there are no plans for that. That’s just as well. Even if it existed, there’s zero chance of it being approved by Apple’s App Store.
Nothing like bringing the fight to the masses, and on Google’s turf, no less. If nothing else, that’s pretty gutsy. But then Microsoft has never been a shy competitor when it comes to Android. Who can forget the December #DroidRage Twitter campaign or its recent jab at the Galaxy S III?
What’s next? Will the company eventually hire folks to slap Androids directly out of the hands of consumers out in public? Well, we wouldn’t be surprised.