The BlackBerry A10 is the successor to the Z10, and further builds upon the company’s BB10 OS line-up of devices. This will move the A10 to the top of the hierarchy with both the Z10 and Q10 below, followed by the R5 and Q5. By quickly expanding its product line, the company is hoping it can better cater to consumers of varying income levels.
The A10 continues BlackBerry’s push to prove to consumers and the industry that it can move beyond the physical keyboard that has so long been its signature feature. Rather than focus on its traditional keyboard design, the company opted to launch its next-generation BlackBerry 10 operating system with the all-touchscreen Z10, followed by the more conventional-looking Q10 (which Carphone Warehouse launched at the end of April). With the A10, BlackBerry hopes to keep up with the likes of the next iPhone and the Samsung Galaxy S4.
AllThingsD originally reported that Sprint would carry an all-touchscreen BlackBerry.
The BlackBerry A10 is the device that CEO Thorsten Heins hinted at saying:
“There’s one new product I’m excited about, but I can’t really share it,”
BlackBerry was actually pressured to unveil the A10 at last month’s BlackBerry Live conference, but the company wasn’t yet ready to make the announcement. It likely didn’t want to undercut the excitement for the Q10, which will be available on other carriers beyond T-Mobile in the coming days.
We don’t have word yet when the A10 will be available in the UK, we have reached out to Carphone and EE but no reply yet