Last week we reported on a survey from Frank N. Magid Associates that said Android tablet ownership in the US had almost caught up with iPads (see here).
A follow up report by Chikita Insights indicates that this may not be the case. Their report says that based on data from their ad network, iPad users generate almost 9 times more web traffic than Android tablet users.
The report notes that the Android tablet diversity (from e-readers to laptop replacements) makes it difficult to track how these devices are being used, and that Android tablets are being used more for other functions than Web use.
Rooted Android devices also allow options such as ad-blocking, which would prevent being tracked by their servers.
Based on these findings they are recommending that ads continue to be optimized for iPads rather than Android tablets.