HTC have announced they will no longer be bundling Beats Headphones with their devices. The Taiwanese manufacturer have decided for all furtue devices to no longer include these. HTC’s product executive told Cnet that “An Accessory like a headphone doesn’t factor when someone is buying a smartphone. If they want Beats Headphones, they’ll buy it directly.” Do they know how much they cost??? I know headphones aren’t a major factor but I personally do get a little annoyed when I pay £400/500 for a new phone/tablet or any gadget to find the headphones are a poor quality. I can’t says I’ve tried Beats but I can only assume they are better than what usually comes with a device…. correct me if I’m wrong!
Beats audio software will still be included on future devices. So the $300million HTC paid to get a majority stake in Beats a couple of months ago sounds a whole lot less value for money when no Beats hardware is involved. I think Dr Dre is probably laughing himself silly right about now!