The Windows Phone market for some time now has been seriously lacklustre and if truth be told, the introduction of Nokia to the manufacture line up handed Microsoft a lifeline in a cut throat world led by Android and Apple however that being said, the Lumia range has not proven to be as popular as I’m sure Nokia and Microsoft would have hoped for.
The Windows Phone 7 (7.5) range of handsets were in no way poor efforts however if we are being completely honest, Nokia had the grounds to make some shattering changes given that HTC, who have always made Windows Phones, had pretty much taken a step back from that market to try and re-focus on pulling back the Android market share it had lost to Samsung.
With HTC making a conscious decision to start from the ground up again with their Windows Phone 8 handset range (8X and 8S) you have to question what the future holds for Nokia who are gearing up to launch the Lumia 920 in the Windows Phone 8 range.
You may question by now where this post is leading, well lets get right into it…
According to a post on yle.fi and based on information shared by former 16 year Microsoft employee Jonathan Murray (now a Warner Music Group executive) on his personal blog, the game may very well be over for Nokia.
Below are the most key quotes from Jonathan:
"The most likely final chapter in its storied history sees Microsoft buying up Nokia’s sizable patent portfolio, its in-house design and engineering expertise and — perhaps — the brand rights,"
"When Microsoft launches a ‘Surface Phone’ it is quite simply game over for Nokia."
"It’s my view that when Microsoft enters the phone business with its own devices Nokia will have run out of time as an independent company,"
"Perhaps Nokia’s CEO Stephen Elop will even rejoin the Microsoft leadership team to run the phone business. Alternatives to this outcome seem to be very few and far between."
With Nokia dropping out of the top 5 smartphone manufacturers for the first time ever you have to question where they go should Windows Phone 8 follow a similar path to Windows Phone 7.
Of course, Nokia and HTC are not the only manufacturers of Windows Phones however what differs from HTC and the others to Nokia is that they have the safeguard of Android to fall on should it all go wrong.
Have Nokia made a massive mistake by sticking to the single OS brand? Please share your thoughts below.