Google have now opened access to business to pop their applications into Google Play privately, so they can access them without any 3rd party solution for making sure everyone has access easily on all devices and keeping everything up-to-date.
This could have a lot of uses, from eBay with their internal app to internal beta-testing.
The system is really easy to set up via Google Apps, so if your company is already using Google Apps, then it’s a quick flick of a few switches. The drawback or positive depending on your view of the Smartphone market is that this is currently Android only. Either way it’s still cool, but I want to know what Example.com is up to… seems like a lot of things.