Last week Apple requested a preliminary injunction hearing against Samsung to ban the sale of the Galaxy S3 in the United States on June 21st.
The request has been denied by U.S. District Judge Lucy Koh in San Jose because her calendar was so full she had no time to hear the case before the launch. The trial will go ahead unaffected at a later date.
Postponing the launch would have prevented Apple customers (many of whom will be coming to the end of their contract) switching to the S3 instead of waiting for Apple to catch up when their iPhone 5 launches later this year.
In my opinion, when you see an image conscious company such as Apple attempt to stay in the game through litigation, it reeks of desperation. They are obviously very worried about losing market share, especially with Samsung in everybody’s faces with their sponsorship of the Olympics. Once Apple customer’s get their hands on an S3, I don’t think they will be in any hurry to switch back.