“Developers can now offer digital content and subscriptions within apps and games using Amazon’s 1-Click purchasing”, that’s what Amazon have just announced bringing it in-line with the options offered by Google. This means developer’s now have a second choice when it comes to offering in-app payments for stuff such as pro upgrades and more.
For developers it looks relatively simple to implement compared with Google’s in-app purchasing method, with Amazon providing simpler documentation, so you’ll probably be seeing applications adding it really shortly. This makes more a divide between Google Play and Amazon’s offerings of Android, and hopefully they’ll be much more to come (hopefully international access without hacks?)
Here’s a video from the Amazon Developer team giving a quick run-down of what’s being offered:
And the press release:
SEATTLE–(BUSINESS WIRE)–Apr. 10, 2012– (NASDAQ:AMZN) – Amazon.com, Inc. today announced an In-App Purchasing (IAP) service, making it easy for Amazon Appstore developers to offer digital content and subscriptions for purchase within apps and games that are available on millions of Kindle Fires and other Android devices.
Amazon Appstore’s In-App Purchasing service is simple for developers to integrate and helps monetize their apps and games, while offering customers a seamless and secure 1-Click purchasing experience. Top developers including ZeptoLab, Disney, Glu Mobile Inc., Storm8, Social Gaming Network, Gameloft, G5 Entertainment Inc., and top publishers like Condé Nast, Dow Jones and New York Post, have already integrated Amazon Appstore’s In-App Purchasing API and are offering millions of Amazon customers in-app content and subscriptions. To learn more, developers can watch a video about Amazon’s In-App Purchasing service athttp://www.youtube.com/amazonappstoredev. To find the Quick Start Guide, sample code, tutorials and FAQs, visit the Amazon Appstore Developer Portal at http://developer.amazon.com/appstore.
“Amazon Appstore’s In-App Purchasing service enables developers to generate more revenue from their apps,” said Aaron Rubenson, Director of Amazon Appstore. “In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon’s 1-Click payment system. Many of Amazon Appstore’s customers have shopped with Amazon before and they trust Amazon’s easy payment process, which leads to higher conversion of developers’ in-app content and subscriptions.”
(We just included part of it which was relevant. If you want all the testimonials, then click here)
Developers can get the SDK and Quick Start guide from here (requires signup)